How to Waste Time and Lose Money Networking

Networking is a very important marketing component for most businesses, yet so many people just don't seem to understand that to make it work there is a crucial step that must be done right…the follow-up.

At a recent event I attended I went up to the presenter afterwards and said that I was very interested in what they were offering and could they call me the following day. The presenter replied " Absolutely.  We'll be in touch tomorrow". Three weeks later and nothing has happened!  What a waste of an opportunity.  I won't be investing any money with this company.

Most events, business meetings, seminars etc. where I've met some great people…guess what? 99% of them never follow up afterwards. Not even a 'Great to meet you' email or phone call.

If you're in business and you want to maximise your time and money, learn how to network effectively and follow up! It's so simple yet most people don't do it.

If you want to fast-track your results I'd recommend  "How to Profit From Networking"

Also make sure you follow these networking basics:

1.  Always have your business cards with you.

2.  Block time in your diary to follow up from every event within 24-48 hours.

3.  Add all business cards to your database and keep detailed records of all conversations and communications

4.  Have a way to stay in touch with people  ie. an ezine, newsletter, cards etc.

5.  Keep doing the basics… they work.